Daily Archives: September 24, 2013

Ulta-matum

Last Thursday evening, my daughters finally had time on their hands to allow their mother to take them to a beauty store, Ulta Beauty™. Little One is now turning 14, and wanted to get some make-up. I figured we would go in, get her the stuff and come out in 30 minutes.

Boy, was I wrong.

ulta-beauty

We walk in, and immediately feel the familiar disorientation. So I do what any normal mom would do: walk around aimlessly until something familiar comes into view. YAY!! LIPSTICK!!! Not only do they have almost every brand of make-up known to Womankind, they had sections for every type of make-up as well. But I was there for my kid, not me. Fine….FINE!! We go in search of the Bare Escentuals™ line, since she prefers the expensive stuff mineral make-up, and find her a kit that she likes (she is my picky child). And slyly she adds, “Mom, it doesn’t come with lip gloss…” Well, what kind of a mom would I be if I didn’t get her lip gloss? A SMART ONE!!! But she had Eldest on her side on this and I was weakened by my want need of new lip colors, so I relented. And thank goodness that Ulta™ had their lip, eye and nail colors on sale for 50% off, because that meant that I could get some lipsticks by Lipstick Queen™, which I am not ashamed to say I have been coveting for about five years now.

I understand this is not about me, but work with me here.

We saunter over to the haircare section to get some hairclips, and spy the sale bins. This place is not for the weak-minded. They had nail colors and eye quads and since they were reasonably priced I piled some in the bag decided to get some for the girls so they could experiment with them. Rounding the next corner we see the facial washes and treatments and both girls pipe up that they are out of their stuff. It was almost synchronized. But you must have a clean canvas in order to paint a masterpiece, right? Sigh…

By now what started as just four “need” items has grown to far, far more. Besides the kit, there are mascaras, eyeliner, seven bottles of nail polish, lip glosses, lipsticks, facial washes, hairclips, hair treatments, and numerous eye shadow quads. In a haze, I tell the girls that this is enough for now, because Ulta isn’t going away any time soon. So I go up to the cashier, a lovely young lady who asks me if I wish to sign up for their rewards card. My first instinct is to say no, since I seldom do that anywhere. But then I take stock of everything on the counter and tell her yes, please. With an understanding glance, she signs me up, rings up my purchases and gives me a few unexpected discounts, and tells me to enjoy my evening. I carry their behemoth-sized bag out to the car while the girls chatter along happily. Inwardly I am cringing at the bill, but the girls are happy and bonding together, something that seldom happens. And that makes up for it, no pun intended.

And that was my experience at Ulta™. Suffice it to say, Hubby took it in stride, not even batting an eye. It helped that I threw my kid under the bus told him that Little One needed a lot of new stuff. Hey, if I am going down for this, I’m taking them with me. They are enablers of the highest caliber 😉